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type="text/css"></style> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="bm_haa cl"> <div class="bm_h cl"> <a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a><h1 class="xs2">文章</h1> </div></div> <div class="kjkjb"> <div class="bm vw" style="margin-bottom:0;"> <div class="h hm"> <div class="zxtoux"><img src="http://www.oecr.com/uc_server/avatar.php?uid=54876&size=small" /></div> <h1 class="ph">知名度较低的品牌或者无品牌平板电脑看好 </h1> <p class="xg1"> 时间：2011-7-14 08:43<a class="zz" href="home.php?mod=space&uid=54876">作者：update</a> 阅读<em id="_viewnum">(2465)</em> 评论: 0</p> <div class="zxfb" ><a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a></div> </div> <!--[diy=diysummarytop]--><div id="diysummarytop" class="area"></div><!--[/diy]--> <div class="s"> <div class="ss"><div><span>导读： </span>台湾和中国大陆媒体报道大陆产无品牌平板电脑兴起的新闻自6月中旬以后日渐增多。创意电子（Global Unichip）、联发科（MediaTek）、联阳半导体（ITE）、义隆（ELAN）以及威盛（VIA）等台湾IC设计厂商，开始面向每季度 ...</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content">在出现了欲与<a href="http://display.oecr.com" target="_blank" class="relatedlink">平板</a>电脑保持距离的品牌厂商的同时，很多EMS及ODM厂商却想通过生产平板电脑以抵消传统笔记本电脑增长缓慢的状况。众所周知，虽然台湾鸿海精密工业（在中国大陆的<a href="http://b.oecr.com/company" target="_blank" class="relatedlink">企业</a>为富士康）独揽了美国苹果公司“iPad”的订单，而美国戴尔的“Streak 10 Pro”则是由台湾仁宝电脑（Compal Electronics）和纬创（Wistron）生产，台湾宏碁（Acer）的“ICONIA TAB A500”是由仁宝生产，索尼预定2011年秋季上市的“Sony Tablet”是由广达生产，美国惠普的“TouchPad”是由台湾英业达（Inventec）生产的。 <BR><BR>在这种情况下，难以获得顶级品牌厂商订单的台湾及中国大陆非主力EMS及ODM厂商和部件供应商就盯上了被称为“白牌”的“平板电脑”。这并不是“白色平板电脑？或iPad 2的白色款？”，而是指知名度较低的品牌或者无品牌。<BR> <BR>台湾和中国大陆媒体报道大陆产无品牌平板电脑兴起的新闻自6月中旬以后日渐增多。创意<a href="http://electronic.oecr.com" target="_blank" class="relatedlink">电子</a>（Global Unichip）、联发科（MediaTek）、联阳<a href="http://sensor.oecr.com" target="_blank" class="relatedlink">半导体</a>（ITE）、义隆（ELAN）以及威盛（VIA）等台湾IC设计厂商，开始面向每季度号称有200万台供货量的大陆无品牌厂商的平板电脑强化对策。 <BR><BR>其中，针对在大陆无品牌手机用芯片的供货量中占有高份额的联发科，台湾市场人士表示，“联发科预定2011年下半年上市平板电脑用集成芯片组。为开发用于平板电脑的芯片组，该公司好像把台湾HTC公司的平板电脑‘HTC Flyer’开发团队挖了过来”。 <BR><BR>据中国大陆的多家媒体报道，除IC设计商外，从事笔记本电脑和主板受托生产的台湾技嘉集团（Gigabyte）、台湾精英电脑（ECS）以及台湾大众电脑（FIC）等ODM企业，从事触摸面板业务的富晶通科技（TRANSTOUCH）、全台晶像（Emerging Display Technologies，EDT）以及牧东光电（Mutto Optronics）等均欲获得大陆无品牌市场的订单。 <BR><BR>中国大陆还出现了零售商通过制造自主机型参战平板电脑市场的动向。本公司刊登过“家电量贩店国美电器上市自主品牌平板电脑3天销量突破1万台”的报道，与因2009年6月收购日本Laox而在日本名声显赫的苏宁电器规模相当的大型家电量贩店国美电器以“FlyTouch”为名推出了自主品牌的平板电脑。<BR><BR>国美于2010年夏季上市了第一代FlyTouch。现有机型为第3代<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>，配备7英寸的多点触控屏、Android2.2以及200万像素的摄像头。互联网功能自不必说，还备有电子书、音乐、视频、相册、网络电话、QQ聊天以及在线游戏功能。 <BR><BR>据很多中国大陆媒体报道，该产品的最大特点是价格低。媒体曾报道，“iPad 2”的售价为3688元，而FlyTouch只有999元，以不到1000元这一破天荒的价格销售。 <BR><BR>为了一睹FlyTouch的“真容”，笔者7月7日去了上海有数的家电量贩店激战地中山公园地区。在地铁中山公园站周边半径约200米的范围内有两家国美店铺、一家苏宁店铺，还有同为中国零售企业的永乐电器。2011年2月底退出中国的全球最大型家电量贩店美国百思买（Best Buy）也曾在中山公园设过店铺。 <BR><BR>笔者来到国美的“中山公园旗舰店”，在正面入口处有一位身穿红色Polo衫的女店员手里拿着像是平板电脑的产品微笑着招呼笔者。没准这就是笔者要找的FlyTouch呢，笔者这样想着，一问店员果然没错。FlyTouch放在最显眼的场所销售体现了国美对该产品所下的功夫。 <BR><BR>当笔者询问该产品的最大卖点——价格时，得到的回答是“999元是促销价，现在活动已经结束”。目前有货的第2代的7英寸产品和10英寸产品均为1999元，第3代的10英寸产品为2999元。换成日元的话再加不到1万日元就能买到iPad 2了。 <BR><BR>笔者问道：“除了价格外，还有什么比iPad强？”，“能用于商务用途”，店员毫不犹豫地回答。“iPad不能使用微软的Word和Excel吧？但我们的产品完全可以使用”。在旁边听到我们对话的一位看起来不到30岁的OL果断地说，“iPad无法进行Word和Excel的修正，不能用于公司业务。而我想用平板电脑来工作，所以对iPad没兴趣”。因此，她花了2999元购买了第3代FlyTouch。 <BR><BR>据前面的店员介绍，这家店铺一天能卖出十几台FlyTouch。由于汉语应用完善的Android机型易用性更高，所以像刚才的OL一样，选择国产无品牌机型的消费者不在少数。 <BR><BR>据中国大陆和台湾媒体报道，FlyTouch由生产基地位于深圳的大陆或台湾非主力EMS及ODM企业生产。另外在大陆的网上，有很多网店在销售宣称是“委托为国美生产FlyTouch的台湾厂商，采用与FlyTouch相同规格生产的”平板电脑。 <BR><BR>中国的“白牌”平板电脑需求超过了预想。EMS及ODM厂商围绕受托生产的竞争今后似乎会更加激烈。（日经BP社 特约撰稿人：山田 泰司，EMSOne） <DIV><FONT color="#808080" size=2><IMG 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