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type="text/css"></style> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="bm_haa cl"> <div class="bm_h cl"> <a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a><h1 class="xs2">文章</h1> </div></div> <div class="kjkjb"> <div class="bm vw" style="margin-bottom:0;"> <div class="h hm"> <div class="zxtoux"><img src="http://www.oecr.com/uc_server/avatar.php?uid=7305&size=small" /></div> <h1 class="ph">中国政府将继续补贴白色家电 </h1> <p class="xg1"> 时间：2011-3-4 09:27<a class="zz" href="home.php?mod=space&uid=7305">作者：soft</a> 阅读<em id="_viewnum">(1170)</em> 评论: 0</p> <div class="zxfb" ><a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a></div> </div> <!--[diy=diysummarytop]--><div id="diysummarytop" class="area"></div><!--[/diy]--> <div class="s"> <div class="ss"><div><span>导读： </span>中国政府2010年旨在刺激本地消费的补贴计划，非常成功地刺激了中国白色家电市场。据IHS iSuppli公司的研究，2011年继续实施补贴计划将推动白色家电市场进一步增长。因此，中国政府补贴今年将为领先的白色家电OEM厂商 ...</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content"><P>中国政府2010年旨在刺激本地消费的补贴计划，非常成功地刺激了中国白色家电市场。据IHS iSuppli公司的研究，2011年继续实施补贴计划将推动白色家电市场进一步增长。因此，中国政府补贴今年将为领先的白色家电OEM厂商创造更多的改善利润机会，就像2010年一样。<BR><BR>中国白色家电OEM厂商2010年是中国国内消费<a href="http://electronic.oecr.com" target="_blank" class="relatedlink">电子</a>市场中最为成功的厂商，销售额与利润双双增长30%以上，有些厂商的增幅甚至超过了50%。<BR><BR>2010年厂商在国内市场的空调出货量约为5010万台，比2009年的3110万台大增61%。这是国内空调市场首次突破5000万台大关。同期国内冰箱出货量增长到3550万台，比2009年的2410万台增长47%。洗衣机出货量从2350万台增长到3140万台，上升34%。</P> <P><A href="http://www.oecr.com/data/attachment/portal/201103/04/092554em42tc7jt7j4nt7c.jpg" target=_blank><IMG src="http://www.oecr.com/data/attachment/portal/201103/04/092554em42tc7jt7j4nt7c.jpg"></A></P> <P>图示为2009至2010年中国国内白色家电市场出货量。<BR><BR>预计2011年这三类家电<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>将保持稳步增长，空调、冰箱和洗衣机出货量将分别达到5790万、4110万和3490万台。<BR><BR>领先OEM厂商已经在各自的领域建立了完整的供应链，因此能够控制关键部件的供应和成本。例如，美的和格力能够自己生产空调压缩机。除了传统的家电零售店，领先OEM厂商建立了自己的销售渠道，拥有数以百计的特许店铺。因此，中国白色家电生产商能够获得较高的利润率，并在自己的销售渠道中采取灵活的库存策略。<BR><BR>2011年有增有降<BR><BR>2010年，中国主要消费电子产品在出口及国内市场的出货量均实现增长。但是，2011年，机顶盒(STB)、DVD产品、便携媒体播放器(PMP)和<a href="http://holographic.oecr.com" target="_blank" class="relatedlink">数码</a>相机(DSC)等成熟市场预计收缩。尤其是，预计本地有线STB市场将会下降。由于几个欧洲国家推迟了从模拟向数字的转变计划，DVB-T出口市场也会下滑。<BR><BR>另一方面，液晶电视和蓝光播放器2011年将继续保持增长。<BR><BR>今年上半年，预计中国消费电子市场仍将处于调整阶段。为了保持盈利，厂商将面临更多挑战，即使他们计划涨价以抵消<a href="http://material.oecr.com" target="_blank" class="relatedlink">材料</a>及运营成本上升。材料成本上升成为阻止厂商提高出货量的最大障碍，包括原油、铁矿石和铜在内的一些原材料成本1月比去年同期上涨了10%以上。预计2011年成本将继续走高。作者Horse Liu，IHS公司中国研究部门经理。 </P></td></tr></table> <!--[diy=diycontentbottom]--><div id="diycontentbottom" class="area"></div><!--[/diy]--> <script 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