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type="text/css"></style> <div id="ct" class="ct2 wp cl"> <div class="mn"> <div class="bm_haa cl"> <div class="bm_h cl"> <a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a><h1 class="xs2">文章</h1> </div></div> <div class="kjkjb"> <div class="bm vw" style="margin-bottom:0;"> <div class="h hm"> <div class="zxtoux"><img src="http://www.oecr.com/uc_server/avatar.php?uid=10207&size=small" /></div> <h1 class="ph">索尼力图通过改革采购体制重振雄风 </h1> <p class="xg1"> 时间：2010-10-16 17:42<a class="zz" href="home.php?mod=space&uid=10207">作者：乏味</a> 阅读<em id="_viewnum">(1078)</em> 评论: 0</p> <div class="zxfb" ><a href="http://www.oecr.com/portal.php?mod=rss&catid=58" class="y xi2 rss" target="_blank" title="RSS">订阅</a></div> </div> <!--[diy=diysummarytop]--><div id="diysummarytop" class="area"></div><!--[/diy]--> <div class="s"> <div class="ss"><div><span>导读： </span>索尼于2009年设立了一揽子承担整个公司以及索尼计算机娱乐（SCE）等集团公司的部件采购任务的“采购本部”，开始大幅调整采购体制。</div> </div> <!--[diy=diysummarybottom]--><div id="diysummarybottom" class="area"></div><!--[/diy]--> <div class="d"> <!--[diy=diycontenttop]--><div id="diycontenttop" class="area"></div><!--[/diy]--> <table cellpadding="0" cellspacing="0" class="vwtb"><tr><td id="article_content"> 在笔者与佐伯记者共同承担的2010年10月4日号特别报道“克服部件不足的难题”专辑中，我们认为亮点内容之一是索尼在改革部件采购体制方面的举措。最初我们计划将其作为厂商举措的一例进行介绍，但由于在采访该公司时听到了比我们预想得要多的令人感兴趣的事情，因此，我们将这方面内容独立成章介绍给读者。 <BR><BR> 索尼于2009年设立了一揽子承担整个公司以及索尼计算机娱乐（SCE）等集团公司的部件采购任务的“采购本部”，开始大幅调整采购体制。这方面的具体举措各位可以去浏览本刊以往的报道，但调整的核心概念是“与部件厂商构筑战略性伙伴关系”。此次调整的深层原因是，即使对于像索尼这样的大型厂商而言，“也不能像以前那样稳坐在老大位子上，趾高气扬地面对部件厂了”（业务执行董事兼SVP采购本部本部长高野濑一晃）。索尼正在努力将习惯于盯着美国苹果以及韩国三星<a href="http://electronic.oecr.com" target="_blank" class="relatedlink">电子</a>（Samsung Electronics）等海外设备厂商的部件厂商的目光重新拉回到自己身上。可以说，这是日本许多设备厂商共同面临的问题。 <BR><BR> 在此，笔者想介绍索尼的一项举措。该公司于2010年6月在采购本部设置了“采购工程部”。简而言之，这是一个负责沟通公司内<a href="http://machine.oecr.com" target="_blank" class="relatedlink">机械</a>设计部门与采购部门的部门。 <BR><BR> 近年来，该公司针对部件采购着力进行部件规格的通用化以及标准化。主要目的是，使采购部件的规格在全公司以及集团公司实现通用化，借此降低采购成本。该公司通用部件在部件购买金额中所占比率在2009年时不到1％，但该公司的目标是将其提高到10％以上。 <BR><BR> 另一方面，因重视成本而一味地追求部件的通用化，也很容易招来弊端。这种弊端就是，机械设计人员很容易丧失采用附加值较高的自主开发部件，创造出其他公司所没有的特色<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>的气概。苹果公司在最新的智能手机“iPhone 4”上，采用了外形尺寸为0.4mm×0.2mm的“0402”部件。该公司将这种最尖端部件视为产品差异化的一个重要因素。如果在部件的选择上没有这种积极姿态，那么，就很难创造出有特点的产品。 <BR><BR> 在通过部件通用化来降低成本的同时，如果有必要，还应及早应用最尖端的部件。承担这两项任务的，就是前面提到的该公司采购工程部。在进行部件的通用化时，采购工程部负责尽快将通用化的必要性传达给设计部门，以便从设计的初期阶段就采用通用部件。当采用具有特色的最尖端部件时，采购工程部负责将设计部门的需求尽快传达给部件厂商，同时将部件厂商的创新带给设计部门。这种任务由采购工程部来承担。据介绍，该部门目前由30名技术人员组成，今后打算通过从设计部门招募技术人员等方式扩大到100～200人的规模。 <BR><BR> 近年来，索尼常常被人称为是“本来应该能够开发出”苹果公司热销商品的日本<a href="http://b.oecr.com/company" target="_blank" class="relatedlink">企业</a>代表。笔者希望看到该公司将采购体制的革新作为一种原动力、再次凭借独创性的产品领军全球市场的雄姿。（日经BP社 记者：大下 淳一）</td></tr></table> <!--[diy=diycontentbottom]--><div id="diycontentbottom" class="area"></div><!--[/diy]--> <script src="data/cache/home.js?eOg" 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